Recently, the OTT market has shown remarkable growth.
An environment has been created where content can be enjoyed regardless of location.
However, as subscription fees keep rising and extra costs are added,
attention is shifting toward free streaming platforms.
Let’s examine the background of OTT and the rise of free services.
How did OTT services begin?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
more people started using these services.
After the pandemic increased time spent indoors,
streaming consumption surged.
Strengths and weaknesses of OTT platforms
OTT’s core benefit is selecting content based on personal taste.
Each service offers unique original content.
Of course, drawbacks exist.
Rising subscription prices and extra payments for certain content can be disappointing.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Ad-supported streaming offers free access to users.
Content becomes accessible without subscription fees.
Ad-based streaming models are expanding.
Both users and providers benefit from the ad model.
Why is FAST becoming popular?
FAST is a rapidly spreading trend in streaming.
Economic pressure pushed FAST growth.
New ad-supported services are expanding globally.
With news, sports, and entertainment, interest continues to rise.
Final thoughts
Users seek alternatives as OTT pricing increases.
Comparing services and choosing what fits your lifestyle can be enjoyable.
We can expect streaming services to get more info become even more diverse and accessible.